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Three Tips To Increase Your Conversion Rate With Mobile Design

The majority of people use their smart phones to make their purchases or look up information. Currently, if your business doesn’t have a polished mobile site, there’s a good chance you will fall behind.

It’s important to make sure that your mobile site is well designed with the user’s requirements in mind. You should make sure they can find the information they are looking for quickly and easily.

Below are some tips to help you when you are designing your mobile website

Homepage and navigation

Your homepage should contain the content that the majority of your users are searching for. It can be easy for users to miss key information on your homepage since they are viewing it on a small screen, so it is all ways a good idea to place your calls to action and other important elements in easily visible areas.

The lack of navigation and menus on some mobile sites an be detrimental to your chances of conversion. Users have an expectation that they will be able to return to the homepage in just one tap by either tapping your company logo or via the homepage navigation menu. For that reason, it is good practice to always make your logo a shortcut to your homepage.

E-Commerce Sites

With the ever increasing rate of digitization, users have come to expect a smooth experience when they are browsing websites on their smartphones.

If you have an e-commerce store, it is a good idea to wait until checkout to have users sign up as prompting users to sign up before they have found the product they are looking for will place an obstacle between them and their goal. Visitors will be more likely to leave a website requiring registration before they can continue, which will result in a much lower conversion rate.

For the best results, allow users to browse the website before prompting them to register and even allow visitors to buy products as a guest. For mobile commerce sites specifically, you should design the checkout process to be as quick and easy to get through as possible.

Site usability

Users will find it easier to navigate a site on their smartphones if it is properly optimised for mobile devices. You should optimize each page on your site for mobile devices, as well as any contact forms and images.

You should include a search bar at the top of your pages to allow users to search for the specific products they are looking for. It is also a good idea to include filters to the search results to help users to find what they are looking for more quickly.

When you are optimizing your site for mobile devices, it is a good idea to disable pinch to zoom on all of the images as the zoomed images might obscure your calls-to-action and other content. It is important to use images that are sized correctly to ensure that they fit perfectly on all devices.

The smaller sizes of smartphone screens mean that contact forms with too many fields could be detrimental to your conversion rate. If you have included surveys or forms that span over multiple pages, include some way of showing the user their progress somewhere clearly visible to guide them through the process.

If you keep these tips in mind when you optimize your website for mobile devices, you’re likely to experience a much higher conversion rate for your business.