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Creating Relevant & Engaging Content For Your Audience

When you are optimizing your website or blog for Google and other search engines, it is important to create quality content that will be relevant to your audience.

In the beginning this may seem exciting, but it can easily become an arduous task that you never look forward to doing. Even when writing about a topic you are passionate about, it can be difficult to write something both engaging and useful that hasn’t been written before.

That’s why it’s always useful to look for a fresh perspective. Put what you already know aside and spend some time learning how people outside of your industry think about it.

There are a number of places you can go to find these fresh perspectives on your industry.

Facebook Groups

Facebook groups can find huge amounts of engagement. This is often achieved through questions and answers. This is an excellent resource because it will allow you to see the kinds of questions people are asking about your industry.

While this information can be difficult to compile, it is useful to keep an eye on the topics discussed in these groups and make a note of any questions or information that could be useful to your audience.


Thinking about the kinds of questions you are asked frequently is a great place to start when writing content for your audience. It can be useful to have your customer-facing staff keep notes of the kinds of questions they are asked often by customers, as well as reaching out to your existing customers by email or over social media.

When you have a comprehensive list of frequently asked questions, you can blend any similar questions together to form an outline for your new content.

Comment Sections

It’s true that comment sections on a huge number of sites are for the most part, filled with spam and very little valuable information. But if you manage find some sites with an engaged audience, you will occasionally find some excellent inspiration for new content from the comments there.

Improving Your Content

When your new content begins to bring you new potential customers, make a note of any challenges you come across while closing new business. This will will be extremely valuable when you come to improve your content again in the future, providing you with a lot of information on the kinds of questions potential customers might have about your industry.