With SEO techniques constantly shifting the way they are, it isn’t always easy to stay on top. Whether you are concerned with analysis or data presentation, here are some tools that will hopefully make your life a lot easier when it comes to ranking on Google.
This SEO Spider is a desktop program you can install locally on PC, Mac or Linux which crawls websites’ links, images, CSS, script and apps to evaluate onsite SEO. You can use Screaming frog to find broken links on your site, analyse page titles and meta data, check for duplicate content among your pages and even connect with the google analytics API to fetch user data. Screaming Frog is an essential tool for conducting an in depth analysis of your website.
Analytics will allow you to review all of your website data in one place, providing you with all the information you need about the overall user experience of your website. Analytics offers built-in technical support and a global infrastructure that delivers accurate and secure data that you can share with the rest of your business.
Google’s Data Highlighter is one of the features of webmaster tools that allows you to highlight specific information on your site, such as phone numbers, addresses and business hours to name just a few. This will help Google to index your website appropriately, making sure that it is seen by the right people. i.e. if you are a local business, your website will be more likely to show up in the search results of people looking for services in your local area.
GT Metrix is a great way to test the performance and speed of your website. After using it to analyze your website, GT Metrix will point out areas to improve and suggest possible solutions to any issues with your site’s performance.
These tools will help to make the optimization process go a lot smoother and help you to improve your Google rankings.